![]() ![]() “Most retailers, most of their customers are in the real world they’re in your stores, they’re reading your magazines, so we think about pincodes as a way to just help brands connect the customers that they’ve already got with the content that they’re already making and just give a better customer experience. Scanning a code can enable sharing of a website link, a conversational bot, a Pinterest board with holiday shopping ideas, and other online content. Pincodes can be scanned by opening the camera with the Pinterest app. Whether you’re shopping or paying or scrolling for something, all that info is teaching us the kinds of things you’re interested in, and we’re using that to help you find stuff that you really love,” Pinterest visual search product lead Jeff Harris told VentureBeat in a phone interview.Īlso new to Pinterest are QR codes called pincodes. “Images are the main way we communicate with our pinners, and it’s also sort of the main way pinners communicate with us. Other steps include the hiring of former Google engineering head Li Fan, the acqui-hire of several companies, and the launch of Pinterest Lens search earlier this year. ![]() Since then, a progression of steps have been taken to power Pinterest visual discovery through a combination of computer vision and listening to cues users give through app activity like pinning images. ![]()
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